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the.world.is.flat-及71何蛍

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Revolution。; 
But while the stakes in reform retail today are higher than ever�察�and countries know 
it�察�one need only look around the world to notice that not every country can pull 
it off。 Unlike reform wholesale�察�which could be done by a handful of people using 
administrative orders or just authoritarian dictates�察�reform retail requires a much 
wider base of public and parliamentary buy´in if it is going to overcome vested 
economic and political interests。 
In Mexico�察 �we did the first stages of structural reform from the top down�察─�said 
Guillermo Ortiz。 ;The next stage is much more difficult。 You have to work from the 
bottom up。 You have to create the wider consensus to push the reforms in a democratic 
context。; And once that happens�察�noted Moises Nairn�察�a former Economy Minister of 
Venezuela and now editor of Foreign Policy magazine�察�you have a much larger number 


of actors participating�察�making the internal logic and technical consistency of the 
reform policies much more vulnerable to the impact of political compromises�察�
contradictions�察�and institutional failures。 ;Bypassing or ignoring the entrenched 
and defensive public bureaucracy´a luxury frequently enjoyed by the government teams 
that launch initial reform measures´is more difficult in this stage�察─�Nairn said。 
So why does one country get over this reform retail hump�察�with leaders able to mobilize 
the bureaucracy and the public behind these more painful�察�more exacting micro´reforms�察�
and another country get tripped up�拭�
324 
Culture Matters�此�Glocalization 
One answer is culture。 To reduce a country's economic performance to culture alone 
is ridiculous�察�but to analyze a country's economic performance without reference to 
culture is equally ridiculous�察�although that is what many economists and political 
scientists want to do。 This subject is highly controversial and is viewed as 
politically incorrect to introduce。 So it is often the elephant in the room that no 
one wants to speak about。 But I am going to speak about it here�察�for a very simple 
reason�此�As the world goes flat�察�and more and more of the tools of collaboration get 
distributed and com´moditized�察�the gap between cultures that have the will�察�the way�察�
and the focus to quickly adopt these new tools and apply them and those that do not 
will matter more。 The differences between the two will become amplified。 
One of the most important books on this subject is The Wealth and Poverty of Nations 
by the economist David Landes。 He argues that although climate�察�natural resources�察�
and geography all play roles in explaining why some countries are able to make the 
leap to industrialization and others are not�察�the key factor is actually a country's 
cultural endowments�察�particularly the degree to which it has internalized the values 
of hard work�察�thrift�察�honesty�察�patience�察�and tenacity�察�as well as the degree to which 
it is open to change�察�new technology�察�and equality for women。 One can agree or disagree 
with the balance Landes strikes between these cultural mores and other factors shaping 
economic performance。 But I find refreshing his insistence on elevating the culture 
question�察�and his refusal to buy into arguments that the continued stagnation of some 
countries is simply about Western colonialism�察�geography�察�or historical legacy。 
In my own travels�察�two aspects of culture have struck me as particularly relevant 
in the flat world。 One is how outward your culture is�此�To what degree is it open to 
foreign influences and ideas�拭�How well does it ;glocalize;�拭�The other�察�more intangible�察�
is how inward your culture is。 By that I mean�察�to what degree is there a sense of 
national solidarity and a focus on development�察�to what degree is there trust within 
the society 
325 
for strangers to collaborate together�察�and to what degree are the elites in the country 
concerned with the masses and ready to invest at home�察�or are they indifferent to 
their own poor and more interested in investing abroad�拭�
The more you have a culture that naturally glocalizes´that is�察�the more your culture 
easily absorbs foreign ideas and best practices and melds those with its own 
traditions´the greater advantage you will have in a flat world。 The natural ability 


to glocalize has been one of the strengths of Indian culture�察�American culture�察�
Japanese culture�察�and�察�lately�察�Chinese culture。 The Indians�察�for instance�察�take the 
view that the Moguls come�察�the Moguls go�察�the British come�察�the British go�察�we take 
the best and leave the rest´but we still eat curry�察�our women still wear saris�察�and 
we still live in tightly bound extended family units。 That's glo´calizing at its best。 
;Cultures that are open and willing to change have a huge advantage in this world�察─�
said Jerry Rao�察�the MphasiS CEO who heads the Indian high´tech trade association。 
;My great´grandmother was illiterate。 My grandmother went to grade two。 My mother 
did not go to college。 My sister has a master's degree in economics�察�and my daughter 
is at the University of Chicago。 We have done all this in living memory�察�but we have 
been willing to change 。 。 。 You have to have a strong culture�察�but also the openness 
to adapt and adopt from others。 The cultural exclu´sivists have a real disadvantage。 
Think about it�察�think about the time when the emperor in China threw out the British 
ambassador。 Who did it hurt�拭�It hurt the Chinese。 Exclusivity is a dangerous thing。; 
Openness is critical�察�added Rao�察 �because you start tending to respect people for 
their talent and abilities。 When you are chatting with another developer in another 
part of the world�察�you don't know what his or her color is。 You are dealing with people 
on the basis of talent´not race or ethnicity´and that changes�察�subtly�察�over time your 
whole view of human beings�察�if you are in this talent´based and performance´based 
world rather than the background´based world。; 
This helps explain why so many Muslim countries have been struggling as the world 
goes flat。 For complicated cultural and historical reasons�察�many of them do not 
glocalize well�察�although there are plenty of 

exceptions´namely�察�Turkey�察�Lebanon�察�Bahrain�察�Dubai�察�Indonesia�察�and Malaysia。 All of 
these latter countries�察�though�察�tend to be the more secular Muslim nations。 In a world 
where the single greatest advantage a culture can have is the ability to foster 
adaptability and adoptability�察�the Muslim world today is dominated by a religious 
clergy that literally bans ijtihad�察�reinterpretation of the principles of Islam in 
light of current circumstances。 
Think about the whole mind´set of bin Ladenism。 It is to ;purge; Saudi Arabia of all 
foreigners and foreign influences。 That is exactly the opposite of glocalizing and 
collaborating。 Tribal culture and thinking still dominate in many Arab countries�察�
and the tribal mind´set is also anathema to collaboration。 What is the motto of the 
tribalist�拭 �Me and my brother against my cousin�察�me�察�my brother�察�and my cousin against 
the outsider。; And what is the motto of the globalists�察�those who build collaborative 
supply chains�拭 �Me and my brother and my cousin�察�three friends from childhood�察�four 
people in Australia�察�two in Beijing�察�six in Bangalore�察�three from Germany�察�and four 
people we've met only over the Internet all make up a single global supply chain。; 
In the flat world�察�the division of labor is steadily becoming more and more complex�察�
with a lot more people interacting with a lot of other people they don't know and 
may never meet。 If you want to have a modern complex division of labor�察�you have to 
be able to put more trust in strangers。 
In the Arab´Muslim world�察�argues David Landes�察�certain cultural attitudes have in 


many ways become a barrier to development�察�particularly the tendency to still treat 
women as a source of danger or pollution to be cut off from the public space and denied 
entry into economic activities。 When a culture believes that�察�it loses a large portion 
of potential productivity of the society。 A system that privileges the men from birth 
on�察�Landes also argues�察�simply because they are male�察�and gives them power over their 
sisters and other female members of society�察�is bad for the men。 It builds in them 
a sense of entitlement that discourages what it takes to improve�察�to advance�察�and 
to achieve。 This sort of discrimination�察�he notes�察�is not something limited to the 
Arab Middle East�察�of course。 Indeed�察�strains of it are found in different degrees 
all around the world�察�even in so´called advanced industrial societies。 
327 
The Arab´Muslim world's resistance to glocalization is something that some liberal 
Arab commentators are now focusing on。 Consider a May 5�察�2004�察�article in the Saudi 
English´language daily Arab News by liberal Saudi journalist Raid Qusti�察�titled ;How 
Long Before the First Step�拭─�
;Terrorist incidents in Saudi Arabia are more or less becoming everyday news。 Every 
time I hope and pray that it ends�察�it only seems to get worse�察─�Qusti wrote。 ;One 
explanation to why all of this is happening was brought up by the editor in chief 
of Al´Riyadh newspaper�察�Turki Al´Sudairi�察�on a program about determining the roots 
of the terrorist acts。 He said that the people carrying out these attacks shared the 
ideology of the Juhaiman movement that seized the Grand Mosque in the seventies。 They 
had an ideology of accusing others of being infidels and giving themselves a free 
hand to kill them�察�be it Westerners´who�察�according to them�察�ought to be kicked out 
of the Arabian Peninsula´or the Muslim believer who does not follow their path。 They 
disappeared in the eighties and nineties from the public eye and have again emerged 
with their destructive ideology。 The question Al´Sudairi forgot to bring up was�此�What 
are we Saudis going to do about it�拭�If we as a nation decline to look at the root 
causes�察�as we have for the past two decades�察�it will only be a matter of time before 
another group of people with the same ideology spring up。 Have we helped create these 
monsters�拭�Our education system�察�which does not stress tolerance of other faiths´let 
alone tolerance of followers of other Islamic schools of though

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