┌───────┐└───────┘在市场中发现巨大商机:长尾理论 作者:[美]克里斯·安德森 第一部分 编者导读(1) 丰饶时代的领先之道——长尾理论 长尾理论由《连线》主编克里斯·安德森提出,近两年来可谓风靡全球,掀起了新一轮的商业理念革新。长尾理论荣获了2005年《商业周刊》评选的“best idea of 2005”奖项,并被《GQ》杂志称为“2006年最重要的创见”。 安德森一直醉心于研究行业和技术趋势,在和Ecast的CEO范·阿迪布的一席谈话后,安德斯发现了一个有关数字时代新娱乐经济学的真理。在对话中,阿迪布问安德森收录在该公司点唱机上的一万张专辑中有多少能达到每一季度至少被点播一次的频率。在数字产业中浸淫多年,安德森冒险说出了一个明显违背80/20法则的比例:50%(他的胆子的确比较大)。但事实上安德森的答案却差的太远太远,正确的答案是——98%。并且阿迪布发现公司新添的曲目越多、销量...
Rivers to the Seaby Sara TeasdaleToERNSTCONTENTSPART ISPRING NIGHTTHE FLIGHTNEW LOVE AND OLDTHE LOOKSPRINGTHE LIGHTED WINDOWTHE KISSSWANSTHE OLD MAIDFROM THE WOOLWORTH TOWERAT NIGHTTHE YEARSPEACEAPRILCOMEMOODSAPRIL SONGMAY DAYCROWNEDTO A CASTILIAN SONGBROADWAYA WINTER BLUEJAYIN A RESTAURANTJOYIN A RAILROAD STATIONIN THE TRAIN...
“赶超世界先进水平”作为一种口号在中国已流行了很长一段时间。然而到底如何赶超,很少有人具体探讨。我很高兴地看到我在香港中文大学执教时的两位高徒孙黎和曹声容写了这本以标杆战略为主题的书填补了中国管理界的一个重要的空白。《长大的鞋子》站得高,看得远,立意新颖,资料丰富,文笔生动。从人穿鞋子需要不断更新合脚的鞋子这一简单的观察入手,点出了公司成长,其战略管理系统也需不断吐故纳新的深奥的道理。通读全书,我感受最深的有两点。第一,导言部分的德隆和三九等企业惨败的案例令人深思。GE是世界级企业中的楷模。以GE为标杆不可谓目标不远大,然而殊不知很多欧美企业都已放弃了对GE多元化经营的学习,而埋头专心在某些领域做强做好。羽翼未丰的中国企业崇拜GE是可以理解的。改动一句古诗,“不知庐山真面目,只因身在此山外”,可点出这种问题的焦点。只盲目模仿GE多元化经营的表面现象而不理解GE背后支撑其多元...
THE LITTLE GOOD MOUSEONCE upon a time there lived a King and Queen who loved eachother so much that they were never happy unless they weretogether. Day after day they went out hunting or fishing; nightafter night they went to balls or to the opera; they sang, and danced,and ate sugar-plums, and were the gayest of the gay, and all theirsubjects followed their example so that the kingdom was called theJoyous Land. Now in the next kingdom everything was as different...
Tour Through the Eastern Counties of Englandby Daniel DefoeI began my travels where I purpose to end them, viz., at the Cityof London, and therefore my account of the city itself will comelast, that is to say, at the latter end of my southern progress;and as in the course of this journey I shall have many occasions tocall it a circuit, if not a circle, so I chose to give it the titleof circuits in the plural, because I do not pretend to have...
The Cruise of the Dolphinby Thomas Bailey Aldrich( An episode from The Story of a Bad Boy, the narrator being TomBailey, the hero of the tale.)Every Rivermouth boy looks upon the sea as being in some way mixedup with his destiny. While he is yet a baby lying in his cradle, hehears the dull, far-off boom of the breakers; when he is older, hewanders by the sandy shore, watching the waves that come plungingup the beach like white-maned sea-horses, as Thoreau calls them;...
The Secrets of the Princesse de Cadignanby Honore de BalzacTranslated by Katharine Prescott WormeleyDEDICATIONTo Theophile GautierTHE SECRETS OF THE PRINCESSE DE CADIGNANCHAPTER ITHE LAST WORD OF TWO GREAT COQUETTESAfter the disasters of the revolution of July, which destroyed so manyaristocratic fortunes dependent on the court, Madame la Princesse deCadignan was clever enough to attribute to political events the total...
一切都要从戴姆勒-克莱斯勒的运作开始说起。1998年5月7日,戴姆勒的约翰·施伦普及克莱斯勒·鲍勃·伊顿(Chrysler Bob Eaton)在伦敦共同向国际媒体发表两家公司的“合并宣言”,一个新的汽车工业巨人由此诞生:该公司拥有四十四万名受薪员工,每年营业额超过一千五百五十亿美元,并在全球三十四个国家设置工厂,其下品牌从奔驰到Jeep遍及五大洲,资本额总计约在一千亿美元左右,从此跻身于世界三大车厂之列,与通用及福特平起平坐。我们的想法是从戴姆勒和克莱斯勒的合并案而来。注意,这是很不寻常的讯息:该合并案在1998年春季进行,而且确实造成了轰动,若是这两大家公司都合并了,那么我们的前途何在?...
《唯美至上》 题记作者简介李放,藏书家、电视节目策划人、自由撰稿人、雅昌艺术网专栏作家。《唯美至上—圣天阁中国艺术家之最丛书》总策划、总撰稿。拥有个人藏书两万余册。广泛涉猎文学、艺术、收藏、音乐、社会学、哲学、军事学、体育等诸多领域。为中央电视台、凤凰卫视、上海东方卫视及各省、市卫视策划电视节目近百部。在《光明日报》、《北京青年报》、《足球》、《周末画报》、《中国商报》、《海峡时报》等报刊发表各类文章千余篇。“一样的问题,不一样的答案。”“最真实的记录,最艺术的生活。”这就是《唯美至上-圣天阁中国艺术家之最丛书》的创作原则。该套丛书计划共出21本。陆续对中国较有影响的100位画家、书法家和工艺美术大师进行介绍。力图较全面反映中国当代艺术全貌。...
《网游之法师人生》第一部 第一章 朋友什么叫倒霉,见了我就知道了.我叫马鹏一个普通而在普通不过的人,在个普通的县城,普通的学校,父母是普通的工人,住的是北方人最普通的房子.小的时候上小学学习总是倒第几,我一是贪玩二是迷糊,晕晕忽忽的就上完了.上六年级的时候已经是班里最高最壮的了,13岁身高1米70,体重76公斤,白白净净的长的相貌像个女生,连老师见了我都要抬头看,比别的同学高一头,有一次上级来检查见我在最后站着还以为我是个老师呢.我不象其他大个,就是从不欺负人,还爱打抱不平.平时放学后就帮家里干点活,他的父母都是普通工人,也都上三班倒没时间管我,但是知道我不爱惹事也都挺放心的,(嘿嘿.我伪装的好)每天放学后就自己给爸爸妈妈做饭,吃了后就去玩....
****************第一部分*************** 成铁冷在水丽花对面坐了,大张着嘴,左手拿凿子,右手拿锤子,将凿刃逼在一颗门牙上,锤子对准凿子把,用力一击,只听当啷一声脆响,那颗门牙已被打活,成铁冷疼痛难忍,但他还是忍住了没有呻吟。他放下手里的工具,使右手的大拇指和食指用力卡住那颗门牙,摇晃几下,狠狠往下一拔,门牙被拔落了。成铁冷做这些事时,水丽花一直在看着他,脸上带着欣赏的笑容。拔下牙来,成铁冷举到鼻尖前,下意识地看了一眼,随即站起来,拿着带着血的牙送给水丽花。水丽花掏出一块淡绿色的手帕,一手平托着,成铁冷看见那手帕上绣着鸳鸯戏水,他将那颗门牙郑重地放在水丽花的手帕里。水丽花微笑着接过来,像接过一枚戒指。成铁冷少了一颗牙齿,嘴里有一种异样的感觉,忍不住用舌件去舔掉了门牙的牙龈。他的嘴里满是鲜血,又腥又咸,成铁冷咽下一口血水,汩汩有声。...
The Memorabiliaor Recollections of Socratesby XenophonTranslation by H. G. DakynsXenophon the Athenian was born 431 B.C. He was apupil of Socrates. He marched with the Spartans,and was exiled from Athens. Sparta gave him landand property in Scillus, where he lived for manyyears before having to move once more, to settlein Corinth. He died in 354 B.C.The Memorabilia is a recollection of Socrates inword and deed, to show his character as the best...
FEMALE EDUCATION_To Nathaniel Burwell__Monticello, March 14, 1818_DEAR SIR, Your letter of February 17th found me sufferingunder an attack of rheumatism, which has but now left me atsufficient ease to attend to the letters I have received. A plan offemale education has never been a subject of systematic contemplationwith me. It has occupied my attention so far only as the educationof my own daughters occasionally required. Considering that they...
乍见书斋里,一灯如豆。夜风从紧闭的门扉缝隙中吹入,发出呼呼的低嚎。烛火随风摇曳,微弱昏黄的烛光映照出书斋内两条人影,在幽黯的夜色中,有种说不出来的邪诡。"名册遗失之事,你知道了吧?"上座者把玩着两只大小如卵的青玉圆球,发出清脆的撞击声,在夜里听来格外清冷。"知道了。""那份名册记载着与我们行动相关的成员,名册上七品以上的官员人数多达十余人,要是落到小皇帝那一帮人手中……不用我说,你也应该知道我们的下场如何吧?""明白。""不管怎么说,咱们都是同一艘船上的人,一旦翻了船,你也无法置身事外,不过……"他阴冷地笑了笑,"俗话说:。小心驶得万年船",只要我们把船驶得稳,自然什么事也没有。"...